- Students are to follow the requirements of the Handbook for the year they commenced the course.
However, the subject links below do not contain the subject information for the current year. You can view current subject information through the new Course Handbook.
Marketing Communication and Advertising Major | 2020
The fields of marketing, communications and advertising deliver coordinated messages about products and services through many channels such as television, radio, social media, and experiential activities. They impact on a range of audiences, helping people make informed choices and influencing how they think, feel and consume products.
Entry Requirements & Credit Arrangements
Information on academic and English language requirements, as well as eligibility for credit for prior learning, is available from the UOW Course Finder.
Subjects Required for Major Study
Students studying the Marketing Communication and Advertising major will complete at least 48 credit points as outlined below:
Subject Code | Subject Name | Credit Points | |
---|---|---|---|
Year 1 | |||
MGNT102 | Business Communications | 6 | |
MARK101 | Marketing Principles | 6 | |
Year 2 | |||
MARK221 | Public Relations Concepts | 6 | |
MARK250 | Advertising Practice and Creative Strategies | 6 | |
Year 3 | |||
BCM 303 | Collaborative Production Workshop | 6 | |
MARK301 | Digital Marketing | 6 | |
MARK322 | Corporate Identity and Branding | 6 | |
MARK333 | Integrated Marketing Communications Strategy (Capstone) | 6 |
Minor Study
A 24 credit point minor in Marketing Communication and Advertising is available. Information can be found on the 2020 General Schedule of Minors page.
Students cannot complete both a major and a minor in Marketing Communication and Advertising.
Marketing Communication and Advertising Major & Public Relations Minor
Students who wish to take a major in Marketing Communication and Advertising with a minor in Public Relations will undertake the following pattern of study.
Subject Code | Subject Name | Credit Points | |
---|---|---|---|
Year 1 | |||
MARK101 | Marketing Principles | 6 | |
MGNT102 | Business Communications | 6 | |
Year 2 | |||
MARK220 | Public Relations Writing | 6 | |
MARK221 | Public Relations Concepts | 6 | |
MARK250 | Advertising Practice and Creative Strategies | 6 | |
Year 3 | |||
MARK301 | Digital Marketing | 6 | |
MARK321 | Creative Public Relations Campaigns | 6 | |
MARK322 | Corporate Identity and Branding | 6 | |
MARK333 | Integrated Marketing Communications Strategy (Capstone) | 6 | |
BCM 303 | Collaborative Production Workshop | 6 | |
Plus a minimum of TWO from the following: | |||
MARK320 | Social Marketing | 6 | |
MARK343 | International Marketing | 6 | |
MARK395 | Tourism Marketing | 6 |
Click on subject codes in the above course structures for information on sessions of offer for each subject. To find out specific information on timetables, tutorials, and classes, visit the Timetable page.
Work Integrated Learning
Undertaking a work integrated learning experience during your university education is now a significant contributor to being competitive in securing employment in your field of choice when you graduate from UOW.
The internship program provides students with an opportunity to apply the knowledge and skills acquired in their degree in a workplace setting.
Students' are also encouraged to consider CRLP200 'Career Ready Learning and Practice' (6cp). CRLP200 includes a quality assured workplace internship or industry project to give you that competitive edge by developing your professional skills through authentic learning in a real world context. You will focus on your career goals and receive career direction guidance, strengthen your resume and gain skills to navigate the rapidly changing world of work, develop your communication skills and begin to build a professional network.
Honours
See Bachelor of Communication and Media (Honours).
Other Information
For further information email: askuow@uow.edu.au