- Students are to follow the requirements of the Handbook for the year they commenced the course.
However, the subject links below do not contain the subject information for the current year. You can view current subject information through the new Course Handbook.
Public Relations | 2019
Overview
If you’re interested in people and love to write, have good analytical skills and are able to work under pressure, a career in public relations (PR) may be right for you. It covers a variety of subjects including business communication, PR concepts, PR strategies, corporate identity and branding, marketing communications and advertising and PR campaigns. You will learn how to communicate effectively with internal and external stakeholders using a range of media, including blog posts and social media, develop effective media relations and campaign plans, and write reports, speeches, video and presentation scripts, and strategic organisational responses.
UOW's PR major draws upon communication theory and teaches you how to evaluate the cultural and organisational contexts, key trends and ethical issues influencing contemporary PR, and to critically evaluate the role of PR in society and organisations.
Subjects Required for Major Study
| Subject Code | Subject Name | Credit Points |
|---|---|---|
| MGNT102 | Business Communications* | 6 |
| MARK220 | Public Relations Writing | 6 |
| MARK221 | Public Relations Concepts | 6 |
| MARK250 | Advertising Practice and Creative Strategies | 6 |
| MARK301 | Digital Marketing | 6 |
| MARK321 | Creative Public Relations Campaigns | 6 |
| MARK322 | Corporate Identity and Branding | 6 |
| MARK333 | Integrated Marketing Communications Strategy | 6 |
* Note: Students selecting the major in Public Relations(PR) must undertake MGNT102. MGNT102 is a required subject for the PR major.
To ensure you have completed the 144 credit points required for your degree you will need to select ONE more 6 credit point Faculty of Business elective subject.
For students planning to complete a double major OR a double degree please consult an academic advisor.
Please click the subject codes in the above table for information on sessions of offer for each subject at different locations. For information regarding timetables, tutorials, and classes please the visit the Timetables and Classes page.
Entry Requirements & Credit Arrangements
Information on academic and English language requirements, as well as eligibility for credit for prior learning, is available from the Course Finder.
Professional Recognition / Accreditation
The Bachelor of Commerce (Public Relations) enables graduates to meet the membership requirements of relevant professional associations. For more information, visit Professional Accreditation and Recognition.
Other information
Further information email: business-enquiries@uow.edu.au