- Students are to follow the requirements of the Handbook for the year they commenced the course.
However, the subject links below do not contain the subject information for the current year. You can view current subject information through the new Course Handbook.
Marketing | 2019
Overview
Marketing is about generating products and services to meet a defined customer need. It’s also about establishing a competitive advantage by effective positioning in the market with reference to product, promotion, pricing and distribution strategies. In addition to commercial marketing, the industry has diversified into specialist marketing applications including social marketing and not-for-profit marketing. You will be immersed in marketing, from understanding consumer behaviour and measuring the effectiveness of communication channels to the product positioning and the effectiveness of market research. You’ll learn about how to use creative advertising techniques, including graphic design software, to develop creative and effective marketing communications. You will also see how marketing can influence positive change in social behaviour.
A Marketing major can also be completed at the South Western Sydney (Liverpool) metro campus. Students can also complete a Marketing minor at the Southern Sydney(Loftus) metro campus or at any UOW's regional campuses located in Batemans Bay, Bega, Shoalhaven (Nowra) and Southern Highlands (Moss Vale). Applicants should contact the individual campuses for information regarding subject availability.
Subjects Required for Major Study
| Subject Code | Subject Name | Credit Points | |
|---|---|---|---|
| MARK205 | Introductory Marketing Research | 6 | |
| MARK217 | Consumer Behaviour | 6 | |
| MARK233 | Marketing & Digital Communications | 6 | |
| MARK310 | Marketing Effectiveness | 6 | |
| MARK344 | Marketing Strategy | 6 | |
| Plus 18 credit points from the following subjects: | |||
| COMM391 | Professional Experience in Business | 6 | |
| MARK250 | Advertising Practice and Creative Strategies | 6 | |
| MARK270 | Services Marketing | 6 | |
| MARK301 | Digital Marketing | 6 | |
| MARK320 | Social Marketing | 6 | |
| MARK333 | Integrated Marketing Communications Strategy | 6 | |
| MARK343 | International Marketing | 6 | |
| MARK356 | Creating & Marketing New Products | 6 | |
| MARK395 | Tourism Marketing | 6 | |
| MGNT314 | Strategic Management** | 6 | |
PLEASE NOTE:
- **Students can count MGNT314 Strategic Management in their Marketing major only if they also complete a major in Management, Human Resource Management or Supply Chain Management.
- Please click the subject codes in the above table for information on sessions of offer for each subject at different locations. For information regarding timetables, tutorials, and classes please the visit the Timetables and Classes page.
Entry Requirements & Credit Arrangements
Information on academic and English language requirements, as well as eligibility for credit for prior learning, is available from the Course Finder.
Professional Recognition/Accreditation
The Bachelor of Commerce (Marketing) enables graduates to meet the educational and membership requirements for relevant professional associations. For more information, visit Professional Accreditation and Recognition.
Other information
For further information email: business-enquiries@uow.edu.au