Master of Business (Marketing)

Course summary

The Master of Business (Marketing) is suitable for managers and middle managers seeking to further their career in a specialised field of business. Theoretical and practical knowledge and skills are developed through the study of foundation, specialisation specific core subjects and electives.  The specialised knowledge and skills are consolidated through the completion of an industry based research project. 

This specialisation enables you to develop and demonstrate technical knowledge and skills in marketing, a field increasingly important for all types of organisations that need to deliver value through the products and services they create. You will have the opportunity to study a wide range of advanced topics in marketing and gain professionally oriented generalist and specialist marketing skills.

You also have the option of undertaking a Master of Business (Double Specialisation) that allows you to select two specialisations and complete the course over two years full-time.

If you have already completed an undergraduate degree in business or a related area you may be eligible to receive credit for prior learning for this course.

If you are considering studying business administration at a strategic level and have relevant full-time work experience you should consider the Master of Business Administration.

Course information

Study area

Business

Campus

Wollongong, Sydney

Course Code

1528

Duration

1.5 years full-time or part-time equivalent

Delivery

On Campus

Cricos

082826A

UAC Code

-

Admission, Key dates, and Fees

A range of admission options are available for students of all ages and academic backgrounds. The procedures governing admission are defined in UOW's Admissions Procedures, and the UOW College Admissions policy.

For any specific advice or questions regarding an application, please contact the Future Students Team.

ENTRY REQUIREMENTS

A recognised Bachelors degree with an equivalent average mark of 50%; or a UOW Graduate Certificate in Business. Applicants with other relevant tertiary qualifications and/or substantial relevant professional or managerial experience will also be considered.

CREDIT FOR PRIOR LEARNING

Students who hold a Bachelor degree in Business or Commerce related area may be granted credit for up to 24 cp (4 core subjects).

Graduates of the Master of Business (Marketing) can either progress to can either progress to the Master of Science (Supply Chain Management/ Project Management), giving graduates credit up to 36 credit points towards the Master of Science (Supply Chain Management/ Project Management) or progress to the Master of Business Administration, giving graduates credit towards 24 credit points towards the MBA.

FEES

CAMPUS

DELIVERY METHOD

SESSION FEE*

COURSE FEE*

Sydney, Wollongong

On Campus

$11,286 (2019)

$45,144 (2019)

Sydney, Wollongong

On Campus

$11,286 (2020)

$45,144 (2020)

The above tuition fee is the amount payable for a full fee-paying place. Some Commonwealth Supported places may be awarded on an equity basis. Contact UOW Future Students, or telephone 1300 367 869 for an application form.

The fee per trimester is based on a study load equivalent to 18 credit points, ie three subjects.

For information regarding fees and assistance, including Commonwealth contribution amounts, please refer to the UOW Current Students website.

Tuition fees are dependent upon the actual year of commencement and are subject to change without notice.

* Session fees are for one session for the year shown. Total course tuition fees shown are indicative, and are based on normal course length and progression.
These fees are subject to change from year to year. However, if you receive an offer to study at UOW, your fees will be fully confirmed at the time of your offer.

ENTRY REQUIREMENTS

A recognised Bachelors degree with an equivalent average mark of 50%; or a UOW Graduate Certificate in Business. Applicants with other relevant tertiary qualifications and/or substantial relevant professional or managerial experience will also be considered.


ENGLISH REQUIREMENTS

The following level of English is required to gain admission to this program:

English Test

Overall Score

Reading

Writing

Listening

Speaking

IELTS Academic

6.5

6.0

6.0

6.0

6.0

TOEFL (Internet-based)

86

18

18

17

17

UOW College: English for Tertiary Studies: Credit (weighted average mark of 65 overall and minimum 50 in Academic Reading and Writing)

Other qualifications may also be considered. Full details can be found on our English Language Requirements website.


CREDIT FOR PRIOR LEARNING

Students who hold a Bachelor degree in Business or Commerce related area may be granted credit for up to 24 cp (4 core subjects).

Graduates of the Master of Business (Marketing) can either progress to can either progress to the Master of Science (Supply Chain Management/ Project Management), giving graduates credit up to 36 credit points towards the Master of Science (Supply Chain Management/ Project Management) or progress to the Master of Business Administration, giving graduates credit towards 24 credit points towards the MBA.

FEES

The fee per trimester is based on a study load of 18 credit points, i.e. three subjects.

Tuition fees are dependent upon the actual year of commencement and are subject to change without notice.

Overseas Health Cover:
Overseas Health Cover (OSHC) must be purchased for the proposed duration of the student visa. For information regarding the OSHC fees applicable, please refer to the international fees website.

CAMPUS

DELIVERY METHOD

SESSION FEE*

COURSE FEE*

Wollongong

On Campus

$11,538 (2019)

$46,152 (2019)

Sydney

On Campus

$11,538 (2019)

$46,152 (2019)

Wollongong

On Campus

$11,538 (2020)

$46,152 (2020)

Sydney

On Campus

$11,538 (2020)

$46,152 (2020)

* Session fees are for one session for the year shown. Total course tuition fees shown are indicative, and are based on normal course length and progression.
These fees are subject to change from year to year. However, if you receive an offer to study at UOW, your fees will be fully confirmed at the time of your offer.

Admission Profile


INDICATIVE ENROLMENT



STUDENT PROFILE

This table shows the breakdown of the applicant background of the student group at UOW for this course. It provides data on students that commenced undergraduate study and continued study beyond the census date at UOW in 2018.

Applicant background

2018 intake

2018 intake (%)

Higher education study Students who have studied a University course, or completed a bridging or enabling course.

-

-

Vocational education & training study Students who have undertaken vocational education or training since leaving school.

-

-

Work & life experience Students admitted on the basis of previous achievement other than higher education study, vocational education & training, or recent secondary education.

-

-

Recent secondary education

ATAR Only Students admitted only on the basis of ATAR including any applied adjustment factors.

-

-

ATAR plus additional criteria Students who were admitted on the basis of both ATAR and additional criteria (e.g. an audition or individual subject results).

-

-

Other criteria only (non-ATAR) These students were admitted on the basis of other criteria where ATAR was not a factor (e.g. UOW Early Admission).

-

-

International students All other students.

-

-

All students

-

-

< 5: Number of students is less than 5
N/A: Data not available for this item
N/P: Not published (hidden to prevent calculation of other numbers less than 5)


ATAR PROFILE

This table relates to all students selected on the basis of ATAR alone or ATAR in combination with adjustment factors. For more information on adjustment factors commonly available to applicants, see ‘ATAR-based admission’.

ATAR profile of ATAR-based offers in 2018

ATAR The unadjusted, raw ATARs for students offered a place wholly or partly on the basis of ATAR. Selection Rank The ATARs of the same student group, including the impact of adjustment factors.
Highest rank to receive an offer

-

-

Median rank to receive an offer

-

-

Lowest rank to receive an offer

-

-

< 5: Less than 5 ATAR-based offers made
N/A: Data not available for this item
N/P: Not published (less than 5 ATAR-based offers made)

More Information

For more information about UOW admission pathways, see UOW Admission Information.

Key Dates

SESSION

CAMPUS

SESSION DETAILS

2019 Trimester 2

Wollongong, Sydney

Enrolment and Orientation: 14 – 15 May 2019 (Sydney), 16 – 17 May 2019 (Wollongong)
Session: 20 May – 9 August 2019

Applications Close

  • Domestic Applicants (Direct): 30 April 2019. Late applications may be considered.
  • International Applicants: 3 May 2019. Late applications may be considered.

2019 Trimester 3

Wollongong, Sydney

Enrolment and Orientation: 20 – 21 August 2019 (Sydney), 22 – 23 August (Wollongong)
Session: 28 August – 21 November 2019

Applications Close

  • Domestic Applicants (Direct): 4 August 2019. Late applications may be considered.
  • International Applicants: 9 August 2019. Late applications may be considered.

2020 Trimester 1

Wollongong, Sydney

Enrolment and Orientation: 4 – 5 February 2020 (Sydney), 6 - 7 February 2020 (Wollongong)
Session: 10 February - 1 May 2020

Applications Close

  • Domestic Applicants (Direct): 31 January 2020. Late applications may be considered.
  • International Applicants: 24 January 2020. Late applications may be considered.

Course structure

(Current year structure - subject to change)

Course Learning Outcomes

Course Learning Outcomes are statements of learning achievement that are expressed in terms of what the learner is expected to know, understand and be able to do upon completion of a course. Students graduating from this course will be able to demonstrate:

CLO Description
1 Demonstrate an advanced discipline-specific knowledge in core areas of business.
2 Synthesise relevant principles and concepts in a business context.
3 Explain research principles and methods relevant to business contexts.
4 Propose integrated solutions to a wide range of problems using theoretical knowledge, technical skills, critical and/ or creative thinking.
5 Plan and execute a substantial business research project.
6 Apply principles of social responsibility when critically evaluating situations and making business decisions.
7 Communicate complex disciplinary information for the intended audience and purpose; (a) orally and, (b) in writing.
8 Reflect on professional interpersonal skills whilst working with others to produce agreed outputs.

The Master of Business Curriculum map illustrates where course learning outcomes are taught, practiced and assessed within subjects in the program.

Course Structure

Candidates may chose to study a single or double specialisation. 

Single Specialisation

Candidates who study a single specialisation are required to complete 12 subjects (72 credit points) in accordance with the list below. The 12 subjects comprise 4 foundation subjects, 7 subjects from one of the specialisations and 1 capstone research project subject (MGNT922).

Double Specialisation

Candidates who study a double specialisation are required to complete 16 subjects (96 credit points) in accordance with the list below. The 16 subjects comprise 4 foundation subjects, 5 core subjects from each of the two selected specialisations, 1 elective subject (selected from 1 of the specialisations) and 1 capstone research project subject (MGNT922).

Subject Code Subject Name Credit Points
Foundation Subjects
ACCY801 Accounting and Financial Management 6
ECON802 *** The Economics of Global Business Challenges 6
MGNT803 Organisational Behaviour and Management 6
MARK804 Principles of Marketing Management 6
*** Note: ECON802 is compulsory for the Financial Management specialisation. Students NOT ENROLLED IN THE FINANCIAL MANAGEMENT SPECIALISATION may substitute this subject with OPS802 Operations Management for other specialisations with approval from Head of Students.
Financial Management Specialisation
ECON940 Statistics for Decision Making 6
FIN 921 Managerial Finance 6
FIN 923 Portfolio Management 6
FIN 924 Financial Statement Analysis For Business 6
FIN 958 Financial Institutions 6
Plus select two elective^ subjects (12 credit points) from the list below:
ECON910 Economics for Professionals 6
FIN 961 Derivatives 6
FIN 925 Banking Theory and Practice 6
FIN 927 Entrepreneurial Finance 6
FIN 928 Multinational Financial Management 6
FIN 955 International Banking 6
FIN 956 Bank Lending and Securities 6
FIN 957 Portfolio Simulation 6
FIN 959 Enterprise Risk Management 6
MGNT923 Contemporary Issues in International Business 6
GWP 900 ** International Workplace practice 6
Human Resource Management Specialisation
MGNT908 Human Resources Development 6
MGNT930 Strategic Human Resource Management 6
MGNT949 Performance Management 6
MGNT963 Management of Workplace Health and Safety 6
MGNT969 Job Analysis, Recruitment and Selection 6
Plus select two elective^ subjects (12 credit points) from the list below:
MGNT910 Strategic Management 6
MGNT915 Management of Change 6
MGNT920 Organisational Analysis 6
MGNT923 Contemporary Issues in International Business 6
MGNT978 Cross Cultural Management 6
OPS 935 Project Management 6
MGNT939 ## Global Business Practice 6
GWP 900 ** International Workplace practice 6
Innovation and Entrepreneurship Specialisation
MGNT942 Insights into Innovation and Entrepreneurship 6
MGNT944 Contemporary Leadership Skills for Entrepreneurs 6
FIN 941 Financial Skills for Entrepreneurs 6
MGNT943 Applied Innovation Project 6
MARK956 Creating and Marketing New Products 6
Plus two elective^ subjects (12 credit points) chosen from any of the Master of Business specialisation subjects.
International Business Specialisation
FIN 928 Multinational Financial Management 6
MARK957 International Marketing Strategy 6
MGNT978 Cross Cultural Management 6
MGNT982 International Business Theory and Practice 6
MGNT984 * International Business Strategies 6
Plus two elective^ subjects (12 credit points) chosen from any of the Master of Business specialisation subjects. Students may choose to complete MARK907 Issues and Crisis Management or MGNT923 Contemporary Issues in International Business or MGNT939 ## Global Business Practice or OPS 908 Supply Chain Management as elective subjects. * Note: MGNT982 is a pre-requisite for MGNT984 
Marketing Specialisation
MARK920 Social Marketing 6
MARK935 Marketing Strategy 6
MARK936 Consumer Behaviour 6
MARK940 Marketing Communications 6
MARK977 Research For Marketing Decisions 6
Plus select two elective^ subjects (12 credit points) from the list below:
MARK901 Digital Marketing 6
MARK907 Issues and Crisis Management 6
MARK956 Creating and Marketing New Products 6
MARK957 International Marketing Strategy 6
MARK980 Strategic Brand Management 6
MBA 920 Decisioning and Analytics for Next Best Action Marketing 6
OPS 908 Supply Chain Management 6
MGNT939 ## Global Business Practice 6
GWP 900** International Workplace practice 6
Management Specialisation
MGNT910 Strategic Management 6
MGNT915 Management of Change 6
MGNT920 Organisational Analysis 6
MGNT978 Cross Cultural Management 6
OPS 935 Project Management 6
Plus two elective^ subjects (12 credit points) chosen from any of the specialisation subjects. Students may choose to complete MARK907 Issues and Crisis Management or MGNT923 Contemporary Issues in International Business or  MGNT939 ##Global Business Practice or OPS 908 Supply Chain Management as elective subjects.
Research Capstone Unit
MGNT922 * Business Research Project (MBus/MIB) 6

PLEASE NOTE:

  • ^ Note that a limited number of elective subjects will be offered each session.
  • * MGNT922 : capstone subject is to be completed by all students at the end of the degree.
  • ## MGNT939 Global Business Practices – students considering to undertake this subject should seek approval from the Academic Program Director.
  • ** GWP900 Global Workplace Practice is available only to international students, once they have successfully completed 36 credit points within the degree.
  • Please click the subject codes in the above table for information on sessions of offer for each subject at different locations. For information regarding timetables, tutorials, and classes please the visit the Timetables and Classes page.

 

Course Handbook

(Current year structure - subject to change)

Accreditation & professional recognition

The Master of Business (Marketing) is recognised by the Chartered Institute of Marketing (UK) as part of its Graduate Gateway program. Graduates gain admission into the CIM Diploma in Professional Marketing with exemptions.


Graduates of the Master of Business (Marketing) may be eligible for membership of the Australian Marketing Institute (AMI), the Australian Market and Social Research Society (AMRS) and The Communication Council (TCC).


For more information, visit business.uow.edu.au/accreditation

Why choose this course

We offer three intakes per year, and many subjects are scheduled to fit in with your professional and lifestyle commitments. Some classes are offered on a weekly basis, mostly in the evening, while others run in intensive mode over the weekend to minimise time away from other responsibilities.

Our courses are continually developed, informed by research, structured on applied outcomes, recognised by industry, delivered by highly qualified academics and supported through additional specialised student learning and development resources.

Our dedicated student support services are built around your individual needs. Our student advisors, academic staff and careers consultant are available each week for consultation. Study skills workshops are also run weekly to ensure your success. We provide a number of social and semi-formal events that give you the opportunity to network with your peers, members of the local business community and alumni.

International students can choose to take up the option of selecting the elective subject, Global Workplace Practice, which includes practical job seeking activities and access to the Australian workforce either through an internship, industry-based project or part-time employment.