Graduate Certificate in Marketing

Course summary

The Graduate Certificate in Marketing is designed for those who are seeking to progress their career in Marketing or those currently working in the industry who wish to gain a relevant postgraduate qualification to update their skills and knowledge.

You will learn key marketing topics including: principles of marketing management, marketing communications, consumer behaviour and research for marketing decisions.

Upon successful completion of the Graduate Certificate in Marketing, you may enrol in the Master of Marketing and will be eligible for credit for the 4 subjects completed within the Graduate Certificate. If you meet the additional work experience requirements for the Master of Business Administration (MBA), you will be eligible for credit for 3 subjects completed within the Graduate Certificate.

We value the importance of prior learning and work experience in this course and understand that not all mature age working professionals have completed an undergraduate degree. If you fit this profile, you can still apply for the course, as we will assess your other relevant tertiary qualifications or substantial relevant professional or managerial experience.

This course is only available to domestic students.

Fee subsidised places available

In 2021 the Commonwealth government will subsidise tuition fees by up to 75% for a large number of eligible domestic students studying this Graduate Certificate. UOW will allocate the fee-discounted places using a 'first in' system until all places have been allocated.

To be eligible for consideration for this fee subsidy, you must meet the following criteria:

  • Be a domestic student, i.e. an Australian or New Zealand citizen, a permanent resident of Australia or a permanent Australian Humanitarian visa holder
  • Meet the required admission criteria of this Graduate Certificate
  • Be enrolling in this Graduate Certificate in 2021 Trimester 1 (Feb), Trimester 2 (May), or Trimester 3 (Aug)

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Course information

Study area

Business

Campus

Wollongong, UOW Online Wollongong, Sydney

Course Code

1196

Duration

1 year part-time

Delivery

Distance, On Campus

Cricos

UAC Code

-

Admission, Key dates, and Fees

A range of admission options are available for students of all ages and academic backgrounds. The procedures governing admission are defined in UOW's Admissions Procedures, and the UOW College Admissions policy.

For any specific advice or questions regarding an application, please contact the Future Students Team.

ENTRY REQUIREMENTS

  • A recognised bachelor's or master's degree, or
  • a tertiary academic qualification with duration of at least 3 years’ full-time equivalent plus 3 years’ full-time equivalent managerial/professional work experience.

The Faculty will consider applicants with other tertiary qualifications, or those with at least 5 years of relevant full-time professional work experience.

CREDIT FOR PRIOR LEARNING

Upon completion of the Graduate Certificate in Marketing, those who enrol in the Master of Marketing will be eligible for credit for the 4 subjects completed within the Graduate Certificate. Students who have successfully completed the Graduate Certificate in Marketing and meet the additional work experience requirements for the MBA will be eligible for credit for 3 subjects credit into the MBA.

FEES

CAMPUS

DELIVERY METHOD

SESSION FEE*

COURSE FEE*

UOW Online Wollongong

Distance

$15,360 (2021)

$15,360 (2021)

Sydney, Wollongong

On Campus

$15,360 (2021)

$15,360 (2021)

UOW Online Wollongong

Distance

$15,360 (2022)

$15,360 (2022)

Sydney, Wollongong

On Campus

$15,360 (2022)

$15,360 (2022)

The above tuition fee is the amount payable for a full fee-paying place. Some Commonwealth Supported places may be awarded on an equity basis. Contact UOW Future Students, or telephone 1300 367 869 for an application form.

The fee per trimester is based on a study load equivalent to 24 credit points, ie four subjects.

For information regarding fees and assistance, including Commonwealth contribution amounts, please refer to the UOW Current Students website.

Tuition fees are dependent upon the actual year of commencement and are subject to change without notice.

* Session fees are for one session for the year shown. Total course tuition fees shown are indicative, and are based on normal course length and progression.
These fees are subject to change from year to year. However, if you receive an offer to study at UOW, your fees will be fully confirmed at the time of your offer.

ENTRY REQUIREMENTS

This program is not available to international applicants.


CREDIT FOR PRIOR LEARNING

Upon completion of the Graduate Certificate in Marketing, those who enrol in the Master of Marketing will be eligible for credit for the 4 subjects completed within the Graduate Certificate. Students who have successfully completed the Graduate Certificate in Marketing and meet the additional work experience requirements for the MBA will be eligible for credit for 3 subjects credit into the MBA.

Admission Profile


INDICATIVE ENROLMENT



STUDENT PROFILE

This table shows the breakdown of the applicant background of the student group at UOW for this course. It provides data on students that commenced undergraduate study and continued study beyond the census date at UOW in 2020.

Applicant background

2020 intake

2020 intake (%)

Higher education study Students who have studied a University course, or completed a bridging or enabling course.

-

-

Vocational education & training study Students who have undertaken vocational education or training since leaving school.

-

-

Work & life experience Students admitted on the basis of previous achievement other than higher education study, vocational education & training, or recent secondary education.

-

-

Recent secondary education

ATAR Only Students admitted only on the basis of ATAR including any applied adjustment factors.

-

-

ATAR plus additional criteria Students who were admitted on the basis of both ATAR and additional criteria (e.g. an audition or individual subject results).

-

-

Other criteria only (non-ATAR) These students were admitted on the basis of other criteria where ATAR was not a factor (e.g. UOW Early Admission).

-

-

International students All other students.

-

-

All students

-

-

< 5: Number of students is less than 5
N/A: Data not available for this item
N/P: Not published (hidden to prevent calculation of other numbers less than 5)


ATAR PROFILE

This table relates to all students selected on the basis of ATAR alone or ATAR in combination with adjustment factors. For more information on adjustment factors commonly available to applicants, see ‘ATAR-based admission’.

ATAR profile of ATAR-based offers in 2020

ATAR The unadjusted, raw ATARs for students offered a place wholly or partly on the basis of ATAR. Selection Rank The ATARs of the same student group, including the impact of adjustment factors.
Highest rank to receive an offer

-

-

Median rank to receive an offer

-

-

Lowest rank to receive an offer

-

-

< 5: Less than 5 ATAR-based offers made
N/A: Data not available for this item
N/P: Not published (less than 5 ATAR-based offers made)

More Information

For more information about UOW admission pathways, see UOW Admission Information.

Key Dates

SESSION

CAMPUS

SESSION DETAILS

2021 Trimester 3

Wollongong, Sydney

Orientation: 23 August 2021 (Sydney), 24 August 2021 (Wollongong)
Session: 30 August – 18 November 2021

Applications Close

  • Domestic Applicants (Direct): 1 August 2021*
  • International Applicants: This course is not available to international applicants.

*Complete applications (with all required documentation) received by this date will receive an outcome prior to the start of session.

Applications received after this date will continue to be assessed until start of session. Late applications may be assessed for future sessions if an outcome for the requested session is not possible.

2021 Trimester 3

UOW Online Wollongong

Orientation: 25 August 2021
Session: 30 August – 18 November 2021

Applications Close

  • Domestic Applicants (Direct): 1 August 2021*
  • International Applicants: This course is not available to international applicants.

*Complete applications (with all required documentation) received by these dates will receive an outcome prior to the start of session.

Applications received after these dates will continue to be assessed until 3 weeks prior to session (international), and start of session (domestic). Late applications may be assessed for future sessions if an outcome for the requested session is not possible.

2022 Trimester 1

Wollongong, Sydney

Orientation: 31 Jan 2022 (Sydney), 1 Feb 2022 (Wollongong)
Session: 7 February – 29 April 2022

Applications Close

  • Domestic Applicants (Direct): 09 January 2022*
  • International Applicants: This course is not available to international applicants.

*Complete applications (with all required documentation) received by this date will receive an outcome prior to the start of session.

Applications received after this date will continue to be assessed until start of session. Late applications may be assessed for future sessions if an outcome for the requested session is not possible.

2022 Trimester 1

UOW Online Wollongong

Orientation: 2 February 2022
Session: 7 February – 29 April 2022

Applications Close

  • Domestic Applicants (Direct): 09 January 2022*
  • International Applicants: This course is not available to international applicants.

*Complete applications (with all required documentation) received by these dates will receive an outcome prior to the start of session.

Applications received after these dates will continue to be assessed until 3 weeks prior to session (international), and start of session (domestic). Late applications may be assessed for future sessions if an outcome for the requested session is not possible.

2022 Trimester 2

Wollongong, Sydney

Orientation: 9 May 2022 (Sydney), 10 May 2022 (Wollongong)
Session: 16 May – 12 August 2022

Applications Close

  • Domestic Applicants (Direct): 17 April 2022*
  • International Applicants: This course is not available to international applicants.

*Complete applications (with all required documentation) received by this date will receive an outcome prior to the start of session.

Applications received after this date will continue to be assessed until start of session. Late applications may be assessed for future sessions if an outcome for the requested session is not possible.

2022 Trimester 2

UOW Online Wollongong

Orientation: 11 May 2022
Session: 16 May – 12 August 2022

Applications Close

  • Domestic Applicants (Direct): 17 April 2022*
  • International Applicants: This course is not available to international applicants.

*Complete applications (with all required documentation) received by these dates will receive an outcome prior to the start of session.

Applications received after these dates will continue to be assessed until 3 weeks prior to session (international), and start of session (domestic). Late applications may be assessed for future sessions if an outcome for the requested session is not possible.

2022 Trimester 3

Wollongong, Sydney

Orientation: 22 August 2022 (Sydney), 23 August 2022 (Wollongong)
Session: 29 August – 17 November 2022

Applications Close

  • Domestic Applicants (Direct): 31 July 2022*
  • International Applicants: This course is not available to international applicants.

*Complete applications (with all required documentation) received by this date will receive an outcome prior to the start of session.

Applications received after this date will continue to be assessed until start of session. Late applications may be assessed for future sessions if an outcome for the requested session is not possible.

2022 Trimester 3

UOW Online Wollongong

Orientation: 24 August 2022
Session: 29 August – 17 November 2022

Applications Close

  • Domestic Applicants (Direct): 31 July 2022*
  • International Applicants: This course is not available to international applicants.

*Complete applications (with all required documentation) received by these dates will receive an outcome prior to the start of session.

Applications received after these dates will continue to be assessed until 3 weeks prior to session (international), and start of session (domestic). Late applications may be assessed for future sessions if an outcome for the requested session is not possible.

Course Structure

(Current year structure - subject to change)

Course Handbook

Accreditation & professional recognition

The University of Wollongong has been awarded with the prestigious Association to Advance Collegiate Schools of Business (AACSB International) accreditation. Being accredited by AACSB is public recognition that we are among the world’s top 5% of business schools – that our curriculum meets the highest standards, our students learn from the best business minds, and that our graduates have the highly sought-after skills, knowledge, and experience that today’s global employers are looking for.

Why choose this course

We offer three intakes per year, which are aligned with our trimesters, and many subjects are scheduled to fit in with your professional and lifestyle commitments. Some classes are offered on a weekly basis, some in the evening, while others run in intensive mode over the weekend to minimise time away from other responsibilities.

Our courses are continually developed, informed by research, recognised by industry and delivered using contemporary learning approaches, so you can gain the qualification you need to become a leader in your chosen field.

Our dedicated student support services are built around your individual needs. Our student advisors, academic staff and careers consultant are available each week for consultation. Study skills workshops are also run weekly to ensure your success. We provide a number of social and semi-formal events that give you the opportunity to network with your peers, members of the local business community and alumni.

As a Sydney Business School, UOW graduate you will be equipped with the knowledge and tools to make a positive impact in the world, no matter what path you take. The Faculty of Business at UOW is a signatory to the Principles of Responsible Management Education (PRME), a global initiative of the United Nations. We champion responsible management education, research and thought leadership in the classroom using real world examples, so when you’re in the workplace you’re prepared to make the business decisions that this world requires.