Graduate Certificate in Marketing

Course summary

The Graduate Certificate in Marketing is designed for those who are seeking to progress their career in Marketing or those currently working in the industry who wish to gain a relevant postgraduate qualification to update their skills and knowledge.

The program comprises four subjects and can be used as a pathway degree into the Master of Business.

Why study this course?

Our courses are: continually developed, informed by research, structured on applied outcomes, recognised by industry, delivered by highly qualified academics and supported through additional specialised student learning and development resources.

Our dedicated student support services are built around individual students’ needs. Our student advisors, academic staff and careers consultant are available each week for consultation. Study skills workshops are also run weekly to ensure your success. We provide a number of social and semi-formal events that give you the opportunity to network with your peers, members of the local business community and alumni.

Course information

Study area

Business

Campus

Wollongong, Sydney

Course Code

1196

ATAR (UAI)

-

Duration

2 trimesters part-time

Delivery

On Campus

Cricos

UAC Code

-

Admission, Key dates, and Fees

Academic Requirements

This program is not available to international applicants.

Credit Transfer

Upon completion of the Graduate Certificate in Marketing, those who enrol in the Master of Business with a specialisation in Marketing will be eligible for credit for the 4 subjects completed within the Graduate Certificate.
Students who have successfully completed the Graduate Certificate in Marketing and meet the additional work experience requirements for the MBA will be eligible for credit for 3 subjects credit into the MBA.

Entry Requirements

  • A Bachelor degree deemed equivalent to an Australian Bachelor degree, or
  • a tertiary academic qualification of at least 3 years' fulltime, plus
  • 3 years of full-time professional experience in a business context.


The Faculty will consider applicants with other tertiary qualifications, or those with at least 5 years of relevant full-time professional work experience.

Credit Transfer

Upon completion of the Graduate Certificate in Marketing, those who enrol in the Master of Business with a specialisation in Marketing will be eligible for credit for the 4 subjects completed within the Graduate Certificate.
Students who have successfully completed the Graduate Certificate in Marketing and meet the additional work experience requirements for the MBA will be eligible for credit for 3 subjects credit into the MBA.

Fees

2018 Domestic Fees / Commonwealth Supported Place
Wollongong
On Campus

Session Fee: $13,512
Full Course Fee: $13,512

The above tuition fee is the amount payable for a full fee-paying place. Some Commonwealth Supported places may be awarded on an equity basis. Contact UOW Future Students, or telephone 1300 367 869 for an application form.

The fee per trimester is based on a study load equivalent to 24 credit points, ie four subjects.

For information regarding fees and assistance, including Commonwealth contribution amounts, please refer to the UOW Current Students website.

Tuition fees are dependent upon the actual year of commencement and are subject to change without notice.

Sydney
On Campus

The above tuition fee is the amount payable for a full fee-paying place. Some Commonwealth Supported places may be awarded on an equity basis. Contact UOW Future Students, or telephone 1300 367 869 for an application form.

The fee per trimester is based on a study load equivalent to 24 credit points, ie four subjects.

For information regarding fees and assistance, including Commonwealth contribution amounts, please refer to the UOW Current Students website.

Tuition fees are dependent upon the actual year of commencement and are subject to change without notice.

Admission information

A range of admission options are available for students of all ages and academic backgrounds. The procedures governing admission are defined in UOW’s Admissions Procedures Policy, and the UOW College Admissions policy.

For any specific advice or questions regarding an application, please contact the Future Students Team.


Profile information

This information provides indicative enrolment and an explanation of the basis of admission of students in this course.


INDICATIVE ENROLMENT

This table is intended to show the breakdown of the student group for a course or group of related courses. Unfortunately there is currently no detailed information to provide, so please contact the UOW Future Students Team for more information.


ATAR PROFILE

This table relates to all students selected on the basis of ATAR alone or ATAR in combination with other factors. For more information on ‘bonus points’ and other ATAR-related adjustments commonly available to applicants, see ‘Points to UOW’.

ATAR PROFILE OF ATAR-BASED OFFERS IN 2016

ATAR

Selection Rank

Highest rank to receive an offer

-

-

75th percentile rank to receive an offer

-

-

Median rank to receive an offer

-

-

25th percentile rank to receive an offer

-

-

Lowest rank to receive an offer

-

-

L/N: Low numbers (less than 5 ATAR-based offers made)
N/P: Not published (less than 25 ATAR-based offers made)
Understanding ATAR profile data

ATAR refers to the unadjusted, raw ATAR profile for all students offered a place wholly or partly on the basis of ATAR.
Selection Rank figures represent the ATAR profile of the same student group but includes the impact of ATAR-related adjustments such as 'Points to UOW'.

STUDENT PROFILE

This table shows the breakdown of the applicant background of the student group at UOW for this course. It provides data on students that commenced undergraduate study and continued study beyond the census date at UOW in 2016.

APPLICANT BACKGROUND

2016 intake

2016 intake (%)

Higher education study

-

-

Vocational education & training study

-

-

Recent secondary education

Basis of admission

ATAR Only

-

-

ATAR plus additional criteria

-

-

Other criteria only (non-ATAR)

-

-

Work & life experience

-

-

International students

-

-

All students

-

-

L/N: Low numbers (number of students is less than 5)
N/A: Data not available for this item
N/P: Not published (hidden to prevent calculation of other numbers less than 5)
Understanding student profile data

Higher education study includes people who have studied a University course or completed a bridging or enabling course.
Vocational education and training (VET) study includes people who have undertaken VET study since leaving school.
ATAR only includes people admitted only on the basis of ATAR, regardless of whether this includes adjustment factors such as equity or bonus points.
ATAR plus additional criteria includes people who were admitted where both ATAR and additional criteria were considered (e.g. portfolio, audition, extra test,
early offer conditional on minimum ATAR).
Other criteria only (non-ATAR) includes people admitted on the basis of other criteria only and ATAR was not a factor (e.g. special consideration, audition alone,
schools recommendation scheme with no minimum ATAR requirement).
Work & life experience includes people admitted on the basis of previous achievement other than the above.
International student represents all other students.

MORE INFORMATION

For more information about UOW admission pathways, see UOW Admission Information.

2018 Trimester 1

Wollongong, Sydney

Session Commences
5 February 2018

Applications Close
Key dates are:

  • Domestic Applicants: Two weeks prior to course commencement. (Late applications may be considered if places are available.) Provided a complete application, including all required supporting documentation has been submitted, on-time applicants will be advised of their application outcome within one week of receipt.

  • International Applicants: One week prior to course commencement date.

Session Details
Enrolment & Orientation: 1 & 2 February (Wollongong)(TBC); 30 & 31 January (Sydney)(TBC)
Session: 5 February - 27 April 2018

2018 Trimester 2

Wollongong

Session Commences
14 May 2018

Applications Close
Key dates are:

  • Domestic Applicants: Two weeks prior to course commencement. (Late applications may be considered if places are available.) Provided a complete application, including all required supporting documentation has been submitted, on-time applicants will be advised of their application outcome within one week of receipt.

  • International Applicants: One week prior to course commencement date.

Session Details
Orientation: 10 & 11 May (Wollongong)(TBC); 8 & 9 May (Sydney)(TBC)
Session: 14 May - 3 August 2018

Course structure

(Current year structure - subject to change)

Course Learning Outcomes

Students graduating from the Graduate Certificate in Marketing will be able to:

  1. Demonstrate an advanced discipline-specific knowledge in core areas of business.
  2. Synthesise relevant principles and concepts in a business context.
  3. Propose integrated solutions to business problems using theoretical knowledge, technical skills, critical and/ or creative thinking.
  4. Apply principles of social responsibility when critically evaluating situations and making business decisions.
  5. Communicate complex disciplinary information for the intended audience and purpose: (a) orally and, (b) in writing.
  6. Reflect on professional interpersonal skills whilst working with others to produce agreed outputs. 

Course Structure

Candidates are required to complete four (4) subjects (24 credit points) according to the list below.

Subject Code subject Name Credit Points Session(s)
MARK804*Principles of Marketing Management6Trimester 1, Trimester 2, Trimester 3
MARK936Consumer Behaviour6Trimester 2
MARK940Marketing Communications6Trimester 1, Trimester 3
MARK977Research For Marketing Decisions6Trimester 2
* Students should complete this subject within their first session of study. Those who have an academic background in Marketing to complete MARK935 Marketing Strategy in place of MARK804 Principles of Marketing Management.

PLEASE NOTE: Subject and session offerings may change prior to the commencement of session. Students are advised to check the latest information available on the Subject Database.

Course Handbook

(Current year structure - subject to change)

Why choose this course

UOW's Faculty of Business aims to inspire socially innovative commerce, linking business innovation across private, non-profit and government sectors for the collective wealth and wellbeing of our planet.

This principle is underpinned by an understanding of genuine corporate social responsibility, environmental sustainability, personal and business ethics, and human rights.

The Faculty has a strong reputation within Australia and overseas for the quality of its teaching and research, a reputation that is reflected in the business community's demand for our graduates.

Programs are designed to provide the analytical, strategic and leadership expertise needed in today's business world.