Graduate Certificate in Marketing

Course summary

The Graduate Certificate in Marketing is designed for those who are seeking to progress their career in Marketing or those currently working in the industry who wish to gain a relevant postgraduate qualification to update their skills and knowledge.

You will learn key marketing topics including: principles of marketing management, marketing communications, consumer behaviour and research for marketing decisions.

Upon completion of the Graduate Certificate in Marketing, those who enrol in the Master of Business with a specialisation in Marketing will be eligible for credit for the 4 subjects completed within the Graduate Certificate.

If you have successfully completed the Graduate Certificate in Marketing and meet the additional work experience requirements for the Master of Business Administration (MBA) you will be eligible for 3 subjects credit into the MBA.

Course information

Study area

Business

Campus

Wollongong, Sydney

Course Code

1196

Duration

1 year part-time

Delivery

On Campus

Cricos

UAC Code

-

Admission, Key dates, and Fees

A range of admission options are available for students of all ages and academic backgrounds. The procedures governing admission are defined in UOW's Admissions Procedures, and the UOW College Admissions policy.

For any specific advice or questions regarding an application, please contact the Future Students Team.

ENTRY REQUIREMENTS

  • A Bachelor degree deemed equivalent to an Australian Bachelor degree, or
  • a tertiary academic qualification of at least 3 years' fulltime, plus
  • 3 years of full-time professional experience in a business context.

The Faculty will consider applicants with other tertiary qualifications, or those with at least 5 years of relevant full-time professional work experience.

CREDIT FOR PRIOR LEARNING

Upon completion of the Graduate Certificate in Marketing, those who enrol in the Master of Business with a specialisation in Marketing will be eligible for credit for the 4 subjects completed within the Graduate Certificate. Students who have successfully completed the Graduate Certificate in Marketing and meet the additional work experience requirements for the MBA will be eligible for credit for 3 subjects credit into the MBA.

FEES

CAMPUS

DELIVERY METHOD

SESSION FEE*

COURSE FEE*

Sydney, Wollongong

On Campus

$15,360 (2020)

$15,360 (2020)

The above tuition fee is the amount payable for a full fee-paying place. Some Commonwealth Supported places may be awarded on an equity basis. Contact UOW Future Students, or telephone 1300 367 869 for an application form.

The fee per trimester is based on a study load equivalent to 24 credit points, ie four subjects.

For information regarding fees and assistance, including Commonwealth contribution amounts, please refer to the UOW Current Students website.

Tuition fees are dependent upon the actual year of commencement and are subject to change without notice.

* Session fees are for one session for the year shown. Total course tuition fees shown are indicative, and are based on normal course length and progression.
These fees are subject to change from year to year. However, if you receive an offer to study at UOW, your fees will be fully confirmed at the time of your offer.

ENTRY REQUIREMENTS

This program is not available to international applicants.


CREDIT FOR PRIOR LEARNING

Upon completion of the Graduate Certificate in Marketing, those who enrol in the Master of Business with a specialisation in Marketing will be eligible for credit for the 4 subjects completed within the Graduate Certificate. Students who have successfully completed the Graduate Certificate in Marketing and meet the additional work experience requirements for the MBA will be eligible for credit for 3 subjects credit into the MBA.

Admission Profile


INDICATIVE ENROLMENT



STUDENT PROFILE

This table shows the breakdown of the applicant background of the student group at UOW for this course. It provides data on students that commenced undergraduate study and continued study beyond the census date at UOW in 2018.

Applicant background

2018 intake

2018 intake (%)

Higher education study Students who have studied a University course, or completed a bridging or enabling course.

-

-

Vocational education & training study Students who have undertaken vocational education or training since leaving school.

-

-

Work & life experience Students admitted on the basis of previous achievement other than higher education study, vocational education & training, or recent secondary education.

-

-

Recent secondary education

ATAR Only Students admitted only on the basis of ATAR including any applied adjustment factors.

-

-

ATAR plus additional criteria Students who were admitted on the basis of both ATAR and additional criteria (e.g. an audition or individual subject results).

-

-

Other criteria only (non-ATAR) These students were admitted on the basis of other criteria where ATAR was not a factor (e.g. UOW Early Admission).

-

-

International students All other students.

-

-

All students

-

-

< 5: Number of students is less than 5
N/A: Data not available for this item
N/P: Not published (hidden to prevent calculation of other numbers less than 5)


ATAR PROFILE

This table relates to all students selected on the basis of ATAR alone or ATAR in combination with adjustment factors. For more information on adjustment factors commonly available to applicants, see ‘ATAR-based admission’.

ATAR profile of ATAR-based offers in 2018

ATAR The unadjusted, raw ATARs for students offered a place wholly or partly on the basis of ATAR. Selection Rank The ATARs of the same student group, including the impact of adjustment factors.
Highest rank to receive an offer

-

-

Median rank to receive an offer

-

-

Lowest rank to receive an offer

-

-

< 5: Less than 5 ATAR-based offers made
N/A: Data not available for this item
N/P: Not published (less than 5 ATAR-based offers made)

More Information

For more information about UOW admission pathways, see UOW Admission Information.

Key Dates

SESSION

CAMPUS

SESSION DETAILS

2020 Trimester 1

Wollongong, Sydney

Orientation: 4 – 5 February 2020 (Sydney), 6 - 7 February 2020 (Wollongong)
Session: 10 February - 1 May 2020

Applications Close

  • Domestic Applicants (Direct): 31 January 2020. Late applications may be considered.
  • International Applicants: This course is not available to international applicants.

2020 Trimester 2

Wollongong, Sydney

Orientation: 12 - 13 May 2020 (Sydney), 14 – 15 May 2020 (Wollongong)
Session: 18 May – 7 August 2020

Applications Close

  • Domestic Applicants (Direct): 1 May 2020. Late applications may be considered.
  • International Applicants: This course is not available to international applicants.

2020 Trimester 3

Wollongong, Sydney

Orientation: 18 – 19 August 2020 (Sydney), 20 – 21 August 2020 (Wollongong)
Session: 24 August – 19 November 2020

Applications Close

  • Domestic Applicants (Direct): 7 August 2020. Late applications may be considered.
  • International Applicants: This course is not available to international applicants.

Course structure

(Current year structure - subject to change)

Overview

The Graduate Certificate in Innovation and Entrepreneurship is designed for entrepreneurs and all those interested in applying creativity to foster innovation.

Students have the opportunity to develop both soft and hard skills, together with business acumen, in order to maximise the likelihood of successfully commercialising their ideas.

Subjects are offered as intensive lectures and workshops on evenings or weekends to accommodate those working full-time.

Entry Requirements

Applicants must have a Bachelor degree or equivalent from a recognised tertiary institution or have completed a minimum of three years relevant professional work experience.

International applicants must also meet the University's English Language requirements as set out at http://www.uow.edu.au/future/international/index.html

Other Academic requirements and English language requirements are available from the Course Finder.

Course Learning Outcomes

Students graduating from the Graduate Certificate in Innovation and Entrepreneurship will be able to:

CLO Description
1 Demonstrate an advanced knowledge of creativity and innovation.
2 Generate sustainable and responsible solutions to complex real world business challenges.
3 Critically appraise innovation and entrepreneurship opportunities from a financial perspective.
4 Develop and communicate a business plan for the chosen project orally and in writing.
5 Collaborate responsibly to achieve individual and collective outcomes.
6 Reflect on innovation and entrepreneurship abilities.

Course Structure

Students are required to complete four (4) subjects (24 credit points) as listed below: 

Subject Code Subject Name Credit Points
FIN 941 Financial Skills for Entrepreneurs 6
MGNT942 Insights into Innovation and Entrepreneurship 6
MGNT943 Business Innovation Plan 6
MGNT944 Contemporary Leadership Skills for Entrepreneurs 6
* FIN 941 and MGNT942 should be completed before MGNT943

PLEASE NOTE: Not all subjects are offered at all locations, and subject and session offerings may change prior to the commencement of session. Students are advised to check the latest information available on the Subject Database by clicking the subject codes above.

Other Information

For further information please email: business-enquiries@uow.edu.au

Course Handbook

(Current year structure - subject to change)

Why choose this course

We offer three intakes per year, and many subjects are scheduled to fit in with your professional and lifestyle commitments. Some classes are offered on a weekly basis, mostly in the evening, while others run in intensive mode over the weekend to minimise time away from other responsibilities.

Our courses are continually developed, informed by research, structured on applied outcomes, recognised by industry, delivered by highly qualified academics and supported through additional specialised student learning and development resources.

Our dedicated student support services are built around your individual needs. Our student advisors, academic staff and careers consultant are available each week for consultation. Study skills workshops are also run weekly to ensure your success. We provide a number of social and semi-formal events that give you the opportunity to network with your peers, members of the local business community and alumni.

International students can take the subject Global Workplace Practice, which includes practical job seeking activities and access to the Australian workforce either through an internship, industry-based project or part-time employment.