BSB52415 Diploma of Marketing and Communication

Course summary

This course is delivered by UOW College (CRICOS: 02723D; RTO: 91159). UOW College is a registered business name of UOWC Ltd (ABN: 14 105 312 329).

The Diploma of Marketing and Communication will give you a thorough understanding of principles of marketing including pricing, promotion, product and place within both the services and commercial product areas. With the ability to produce comprehensive marketing for current industry practice including media, public relations and planning, you will graduate fully prepared to start or progress your marketing career. This qualification reflects the role of individuals working in a variety of marketing roles across different industry sectors that possess a sound theoretical knowledge base and demonstrate a range of managerial skills. Typically a Diploma of Marketing and Communication graduate would have responsibility for the work of other staff and lead teams in conducting marketing campaigns.

Possible job titles relevant to this qualification include:

  • Marketing Manager
  • Marketing Team Leader
  • Product Manager
  • Public Relations Manager
Units of Study

The UOW College Diploma of Marketing and Communication program consists of 12 units of competency plus 5 pre-requisite units from the BSB42415 Certificate IV in Marketing and Communication. Students must successfully complete the pre-requisite units in Session 1 to progress to the BSB52415 Diploma of Marketing and Communication. Upon successful completion of the full program, students will receive a Statement of Attainment for the Certificate IV in Marketing and Communication pre-requisite units and the BSB52415 Diploma of Marketing and Communication full qualification.

Code Unit Name
Pre-Requisite Units
BSBCMM401 Make a presentation
BSBCRT401 Articulate, present and debate ideas
BSBMGT407 Apply digital solutions to work processes
BSBMKG417 Apply marketing communication across a convergent industry
BSBMKG418 Develop and apply knowledge of marketing communication industry
Core Units
BSBMKG507 Interpret market trends and developments
BSBMKG523 Design and develop an integrated marketing communication plan
BSBPMG522 Undertake project work
Electives*
BSBFIM501 Manage budgets and financial plans
BSBMKG502 Establish and adjust the marketing mix
BSBMKG506 Plan market research
BSBMKG509 Implement and monitor direct marketing activities
BSBMKG510 Plan e-marketing communication
BSBMKG527 Plan social media engagement
BSBMKG521 Plan and implement sponsorship and event marketing
BSBWRT501 Write persuasive copy
BSBMKG515 Conduct a marketing audit

*Electives subject to change at UOW College discretion in accordance with training package rules and industry requirements.

Delivery

The Diploma of Marketing and Communication is delivered face-to-face in a classroom and computer based environment over 3 days per week for 3 academic sessions and includes self-paced activities.

Included Course Materials
  • Learning resources/texts
  • Class power point presentations, notes and handouts

For VET courses with no work placement component:
Please Note: Additional costs may be incurred to attend excursions.

Course information

Study area

UOW College Business, UOW College Vocational Pathways

Campus

UOW College Wollongong

Course Code

1995

Duration

3 sessions over 1 year

Delivery

On Campus

Cricos

UAC Code

-

Admission, Key dates, and Fees

A range of admission options are available for students of all ages and academic backgrounds. The procedures governing admission are defined in UOW's Admissions Procedures, and the UOW College Admissions policy.

For any specific advice or questions regarding an application, please contact the Future Students Team.

ENTRY REQUIREMENTS

There are a range of entry requirements to ensure you are suitable for the course. These include:

  • Completed HSC (or equivalent Australian Senior Secondary Certificate of Education) or international equivalent, OR
  • A Certificate IV or international equivalent (deemed as equivalent to completion of Year 12). AND,
  • Completed the following units of compentency:
    • BSBCMM401 Make a presentation
    • BSBCRT401 Articulate, present and debate ideas
    • BSBMGT407 Apply digital solutions to work processes
    • BSBMKG417 Apply marketing communication across a convergent industry
    • BSBMKG418 Develop and apply knowledge of marketing communication industry

If the above entry requirements are not met, students must be referred to the UOWC Manger Vocational Programs for assessment on a case by case basis.

FEES

CAMPUS

DELIVERY METHOD

SESSION FEE*

COURSE FEE*

UOW College Wollongong

On Campus

$7,070 (2018)

$7,070 (2018)

Payment options:



Schedule of fees 2018

ENTRY REQUIREMENTS

Entry to this course is not available to international students.


Admission Profile


INDICATIVE ENROLMENT



STUDENT PROFILE

This table shows the breakdown of the applicant background of the student group at UOW College for this course. It provides data on students that commenced the program, and continued study beyond the census date at UOW College in 2017.

Applicant background

2017 intake

2017 intake (%)

Higher education study Students who have studied a University course, or completed a bridging or enabling course.

-

-

Vocational education & training study Students who have undertaken vocational education or training since leaving school.

-

-

Work & life experience Students admitted on the basis of previous achievement other than higher education study, vocational education & training, or recent secondary education.

-

-

Recent secondary education

ATAR Only Students admitted only on the basis of ATAR including any applied adjustment factors.

-

-

ATAR plus additional criteria Students who were admitted on the basis of both ATAR and additional criteria (e.g. an audition or individual subject results).

-

-

Other criteria only (non-ATAR) These students were admitted on the basis of other criteria where ATAR was not a factor (e.g. UOW Early Admission).

-

-

International students All other students.

-

-

All students

-

-

< 5: Number of students is less than 5
N/A: Data not available for this item
N/P: Not published (hidden to prevent calculation of other numbers less than 5)


ATAR PROFILE

This table relates to all students selected on the basis of ATAR alone or ATAR in combination with other factors.

ATAR profile of ATAR-based offers in 2017

ATAR The unadjusted, raw ATARs for students offered a place wholly or partly on the basis of ATAR. Selection Rank The ATARs of the same student group, including the impact of adjustment factors.
Highest rank to receive an offer

-

-

Median rank to receive an offer

-

-

Lowest rank to receive an offer

-

-

< 5: Less than 5 ATAR-based offers made
N/A: Data not available for this item
N/P: Not published (less than 25 ATAR-based offers made)

More Information

For more information about UOW College admission pathways, see UOW College Admission Information.

Key Dates

SESSION

CAMPUS

SESSION DETAILS

2018 UOW College VET Autumn (2 Session)

UOW College Wollongong

Session: 5 February - 11 May

Census Date: 26 February

Orientation and enrolment is held during the week prior to course commencement. You will be advised of the exact date in your letter of offer.

Applications Close

TBA

2018 UOW College VET Spring (2 Session)

UOW College Wollongong

Session: 28 May - 24 August

Census Date: 18 June

Orientation and enrolment is held during the week prior to course commencement. You will be advised of the exact date in your letter of offer.

Applications Close

TBA

2018 UOW College VET Summer (2 Session)

UOW College Wollongong

Session: 10 September - 14 December

Census Date: 1 October

Orientation and enrolment is held during the week prior to course commencement. You will be advised of the exact date in your letter of offer.

Applications Close

TBA

Course Structure

(Current year structure - subject to change)

Course Handbook

Why choose this course

Students who successfully complete the Diploma of Marketing and Communication can apply for entry to the UOW Bachelor of CommerceBachelor of Business and Bachelor of Communication and Media Studies (Marketing Communication and Advertising) and receive 24 credit points of credit transfer towards these degrees. A completed Diploma of Marketing and Communication can also be used to apply for a number of other Bachelor degrees where eligible.

See Progressing to UOW for more information or visit the UOW Course Finder for information on eligible Bachelor programs.

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