Bachelor of Communication and Media (Digital and Social Media)

Course summary

In the Digital and Social Media major, you will learn skills in digital media production, content development, social media curation and project design through ideas and practice. These real-world practical skills are backed up with high-level critical and creative analysis of emergent media phenomena.

Students will graduate as digital change-makers, with future-facing career options in social media management, digital content analysis, online campaign design, digital innovation and creative entrepreneurship.

The Bachelor of Communication and Media enables you to expand your career options by combining the Digital and Social Media major with one of four other majors in the degree: Screen Media Production; Journalism; Visual Communication Design; or Marketing Communication and Advertising. This is an ideal degree if you are interested in more than one area of media and communications and want a flexible future career path.

What you will study

You will study digital and social media, with a focus on the process of media development. From day one you will use a wide variety of technologies and platforms to test your ideas in projects defined and driven by you.

Our unique approach to learning through project development means that you will rapidly become skilled in innovation, prototyping, testing and practice through creative media approaches to real-world problems. You will learn how to create work that meets the needs of users and clients, and how to use feedback to grow your project potential.

At the same time, you will study the ethical, social and technological changes that are shaping digital media careers in Australia and overseas.

In addition to the core subjects and a major in Digital and Social Media,  there is also the opportunity to complete another major from the below list.  This will increase your knowledge and employability in the media and communication industries.

Course information

Study area

Communications & Media

Campus

Wollongong

Course Code

1706

ATAR-SR

70

IB Score

25

Duration

3 years full-time or part-time equivalent

Delivery

On Campus

Cricos

094791G

UAC Code

753110

Admission, Key dates, and Fees

A range of admission options are available for students of all ages and academic backgrounds. The procedures governing admission are defined in UOW's Admissions Procedures, and the UOW College Admissions Policy.

For any specific advice or questions regarding an application, please contact the Future Students Team.

Recent Secondary Education Admission Criteria These criteria may be used to gain admission to this course for students who are currently in year 12 or have recently completed their secondary education.

Recent secondary education students can gain admission to this course via non-ATAR or ATAR-based options.

NON-ATAR ADMISSION OPTIONS With these options students may be admitted on the basis of criteria other than ATAR.

Non-ATAR admissions at UOW take an individual approach to understanding potential for academic success. Each student is assessed based on key qualities across academic readiness, motivation & passion, planning & persistence, and communication & collaboration.

Early Admission

Students may be admitted to this course via Early Admission.

ATAR-BASED ADMISSION OPTIONS With these options, students may be admitted on the basis of ATAR or ATAR plus additional criteria (e.g. an audition or individual subject results).

Guaranteed entry selection ranks

The minimum score for guaranteed entry (or for consideration if this course has limited places) is an ATAR-Selection Rank of 70 or an IB of 25. This includes the effect of adjustment factors.

Adjustment factors

Adjustment factors, such as the subjects you are studying, the area in which you live or equity and access schemes, are taken into consideration and these will be combined with your ATAR to adjust your selection rank and make it higher than your ATAR. Find out more about UOW's adjustment factors.

Other Admission Criteria

VOCATIONAL EDUCATION & TRAINING Students who have undertaken vocational education or training since leaving school.

HIGHER EDUCATION STUDY Students who have studied a University course, or completed a bridging or enabling course.

WORK & LIFE EXPERIENCE Students admitted on the basis of previous achievement other than higher education study, vocational education & training, or recent secondary education.

CREDIT FOR PRIOR LEARNING

If you can demonstrate that you have met the learning outcomes for our subjects through prior learning, such as previous tertiary or TAFE qualifications, you may be eligible for credit for prior learning towards your degree. Where relevant to the UOW degree, specified credit may be given for specific subject(s); where not relevant to the degree, unspecified credit may be awarded.

Click here for more information on UOW's credit transfer arrangements.

FEES

Commonwealth supported students are required to pay a student contribution amount towards the cost of their course. The amounts are calculated based on the subject cluster and the Equivalent Full-time Study Load (EFTSL) value of the subject. For information regarding student contribution amounts, please refer to the UOW Current Students website.

* Session fees are for one session for the year shown. Total course tuition fees shown are indicative, and are based on normal course length and progression.
These fees are subject to change from year to year. However, if you receive an offer to study at UOW, your fees will be fully confirmed at the time of your offer.

ENTRY REQUIREMENTS

Applicants need to have achieved the required score in a qualification equivalent to the completion of 13 years of schooling in Australia.
In order to succeed in your chosen course, it is assumed you have completed relevant subjects in your senior high school studies or other relevant qualifications. This is particularly important for degrees which have a strong basis in Mathematics or Science.


ENGLISH REQUIREMENTS

The following level of English is required to gain admission to this program:

English Test

Overall Score

Reading

Writing

Listening

Speaking

IELTS Academic

6.5

6.0

6.0

6.0

6.0

TOEFL (Internet-based)

86

18

18

17

17

UOW College: English for Tertiary Studies: Credit (weighted average mark of 65 overall and minimum 50 in Academic Reading and Writing)

Other qualifications may also be considered. Full details can be found on our English Language Requirements website.


CREDIT FOR PRIOR LEARNING

If you can demonstrate that you have met the learning outcomes for our subjects through prior learning, such as previous tertiary or TAFE qualifications, you may be eligible for credit for prior learning towards your degree. Where relevant to the UOW degree, specified credit may be given for specific subject(s); where not relevant to the degree, unspecified credit may be awarded.

Click here for more information on UOW's credit transfer arrangements.

FEES

Tuition fees are reviewed annually: fees payable are dependent on the year of commencement and are subject to increase during the period of study.

Overseas Health Cover:
Overseas Health Cover (OSHC) must be purchased for the proposed duration of the student visa. For information regarding the OSHC fees applicable, please refer to the international fees website.

CAMPUS

DELIVERY METHOD

SESSION FEE*

COURSE FEE*

Wollongong

On Campus

$15,552 (2024)

$93,312 (2024)

* Session fees are for one session for the year shown. Total course tuition fees shown are indicative, and are based on normal course length and progression.
These fees are subject to change from year to year. The fees outlined in your Letter of Offer of Admission to the University are correct at the point of offer, but are indicative and subject to change without notice. The indicative total course tuition fee is an estimate, based on normal course length and progression and current course fees.

Admission Profile


INDICATIVE ENROLMENT



STUDENT PROFILE

This table shows the breakdown of the applicant background of the student group at UOW for this course. It provides data on students that commenced undergraduate study and continued study beyond the census date at UOW in 2023.

Applicant background

2023 intake

2023 intake (%)

Higher education study Students who have studied a University course, or completed a bridging or enabling course.

-

-

Vocational education & training study Students who have undertaken vocational education or training since leaving school.

-

-

Work & life experience Students admitted on the basis of previous achievement other than higher education study, vocational education & training, or recent secondary education.

-

-

Recent secondary education

ATAR Only Students admitted only on the basis of ATAR including any applied adjustment factors.

-

-

ATAR plus additional criteria Students who were admitted on the basis of both ATAR and additional criteria (e.g. an audition or individual subject results).

-

-

Other criteria only (non-ATAR) These students were admitted on the basis of other criteria where ATAR was not a factor (e.g. UOW Early Admission).

-

-

International students All other students.

-

-

All students

-

-

< 5: Number of students is less than 5
N/A: Data not available for this item
N/P: Not published (hidden to prevent calculation of other numbers less than 5)


ATAR PROFILE

This table relates to all students selected on the basis of ATAR alone or ATAR in combination with adjustment factors. For more information on adjustment factors commonly available to applicants, see ‘ATAR-based admission’.

ATAR profile of ATAR-based offers in 2023

ATAR The unadjusted, raw ATARs for students offered a place wholly or partly on the basis of ATAR. Selection Rank The ATARs of the same student group, including the impact of adjustment factors.
Highest rank to receive an offer

-

-

Median rank to receive an offer

-

-

Lowest rank to receive an offer

-

-

< 5: Less than 5 ATAR-based offers made
N/A: Data not available for this item
N/P: Not published (less than 5 ATAR-based offers made)

More Information

For more information about UOW admission pathways, see UOW Admission Information.

Key Dates

SESSION

CAMPUS

SESSION DETAILS

2024 Autumn

Wollongong

Orientation: 20 - 22 February 2024
Session: 26 February – 21 June 2024

Applications Close

  • Domestic Applicants (UAC): 29 September 2023 (early bird), 2 February 2024 (final) (see UAC Key Dates).
  • Domestic Applicants (Direct): 31 December 2023*
  • International Applicants: 31 December 2023*

*Complete applications (with all required documentation) received by these dates will receive an outcome prior to the start of session.
Applications received after these dates will continue to be assessed for the requested session until 4 weeks prior to session (international), and start of session (domestic). Late applications may be assessed for future sessions if an outcome for the requested session is not possible.

2024 Spring

Wollongong

Orientation: 15 July 2024
Session: 22 July – 15 November 2024

Applications Close

  • Domestic Applicants (UAC): 4 July 2024 (see UAC Key Dates).
  • Domestic Applicants (Direct): 31 May 2024*
  • International Applicants: 31 May 2024*

*Complete applications (with all required documentation) received by these dates will receive an outcome prior to the start of session.
Applications received after these dates will continue to be assessed for the requested session until 4 weeks prior to session (international), and start of session (domestic). Late applications may be assessed for future sessions if an outcome for the requested session is not possible.

Course Structure

(Current year structure - subject to change)

Course Handbook

Why choose this course

Digital and social media will continue to be at the forefront of major social change in Australia and around the world.

The scale and pace of these changes means that graduates with digital and social media expertise are in high demand. Employers are looking for people passionate about creative leadership who will drive innovation, find unexpected opportunities and bring expert analysis to solve new problems.

Career opportunities
  • Global Communications
  • Digital Publishing
  • Media Strategy and Planning
  • Public Relations
  • Copywriter
  • Market Research
  • Event Coordinator
  • Publicity Officer
  • Tourism Officer
  • Print/Television/Radio/Photo/Online Journalist
  • Government
  • Editor
  • Feature Writer
  • Reporter
  • Researcher
  • Advertising
  • Social Media Manager
  • Media Management Advisor
  • Communication Specialist
  • Corporate Communications
  • Content Development
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