Bachelor of Communication and Media - Bachelor of Business

Course summary

Studying communications and business provides you with an understanding of the business and commercial environment including management, operations and marketing, accounting, economics and finance. You will be able to research, plan, execute and manage marketing campaigns and acquire skills in issue management, product publicity, crisis communications, and media relations.

The Bachelor of Communication and Media offers students a strong foundation in global communication and media industries. This degree has a focus on preparing students for global careers in digital and social media, visual communication design, journalism, screen media production, marketing, communication and advertising. Students will encounter key ideas in the study and practice of media and communications, and gain flexible and transferable skills that will prepare them for informed engagement with the changing world of global media culture. Throughout your degree you will develop a portfolio of works that develop and demonstrate your ability to apply theories into practice.

Today’s business environment is dynamic and complex. The Bachelor of Business degree provides core skills in many business functions as well as specialist knowledge in a chosen field. Throughout this degree you will have the opportunity to gain real-world experience and make professional connections, including the opportunity to participate in the Business Internship program.

What you will study

The Bachelor of Communication and Media offers five majors - Digital and Social Media, Visual Communication Design, Journalism, Global Screen Media and Marketing, Communication and Advertising. You will need to select one major to specialise in throughout the duration of your degree.

You will choose one major from the Bachelor of Business: Accountancy, Business Law, Economics, Finance, Financial Planning, Human Resource Management, International Business, Management, Marketing, Public Relations, Sport Marketing and Management, or Supply Chain Management.

UAC Codes by campus:

  • 751254 Wollongong
  • 751255 South Western Sydney

Major available at South Western Sydney campus will be Digital and Social Media.

Course information

Study area

Business, Communications & Media

Campus

Wollongong, South Western Sydney

Course Code

3110

Duration

4.5 years full-time, or part-time equivalent

Delivery

On Campus

Cricos

102892K

UAC Code

751254-5

Admission, Key dates, and Fees

A range of admission options are available for students of all ages and academic backgrounds. The procedures governing admission are defined in UOW's Admissions Procedures, and the UOW College Admissions policy.

For any specific advice or questions regarding an application, please contact the Future Students Team.

Recent Secondary Education Admission Criteria These criteria may be used to gain admission to this course for students who are currently in year 12 or have recently completed their secondary education.

Recent secondary education students can gain admission to this course via non-ATAR or ATAR-based options.

NON-ATAR ADMISSION OPTIONS With these options students may be admitted on the basis of criteria other than ATAR.

Non-ATAR admissions at UOW take an individual approach to understanding potential for academic success. Each student is assessed based on key qualities across academic readiness, motivation & passion, planning & persistence, and communication & collaboration.

Early Admission

Students may be admitted to this course via Early Admission.

ATAR-BASED ADMISSION OPTIONS With these options, students may be admitted on the basis of ATAR or ATAR plus additional criteria (e.g. an audition or individual subject results).

Guaranteed entry selection ranks

The minimum score for guaranteed entry (or for consideration if this course has limited places) is an ATAR Selection Rank of 75. This includes the effect of adjustment factors.

Adjustment factors

Adjustment factors, such as the subjects you are studying, the area in which you live or equity and access schemes, are taken into consideration and these will be combined with your ATAR to adjust your selection rank and make it higher than your ATAR. Find out more about UOW's adjustment factors.

Other Admission Criteria

VOCATIONAL EDUCATION & TRAINING Students who have undertaken vocational education or training since leaving school.

HIGHER EDUCATION STUDY Students who have studied a University course, or completed a bridging or enabling course.

WORK & LIFE EXPERIENCE Students admitted on the basis of previous achievement other than higher education study, vocational education & training, or recent secondary education.

CREDIT FOR PRIOR LEARNING

If you can demonstrate that you have met the learning outcomes for our subjects through prior learning, such as previous tertiary or TAFE qualifications, you may be eligible for credit for prior learning towards your degree. Where relevant to the UOW degree, specified credit may be given for specific subject(s); where not relevant to the degree, unspecified credit may be awarded.

FEES

Commonwealth supported students are required to pay a student contribution amount towards the cost of their course. The amounts are calculated based on the subject cluster and the Equivalent Full-time Study Load (EFTSL) value of the subject. For information regarding student contribution amounts, please refer to the UOW Current Students website.

* Session fees are for one session for the year shown. Total course tuition fees shown are indicative, and are based on normal course length and progression.
These fees are subject to change from year to year. However, if you receive an offer to study at UOW, your fees will be fully confirmed at the time of your offer.

ENGLISH REQUIREMENTS

The following level of English is required to gain admission to this program:

English Test

Overall Score

Reading

Writing

Listening

Speaking

IELTS Academic

6.0

6.0

6.0

5.0

5.0

TOEFL (Internet-based)

70

18

18

12

12

UOW College: English for Tertiary Studies: Pass (weighted average mark of 50 overall and minimum 50 in Academic Reading and Writing)

Other qualifications may also be considered. Full details can be found on our English Language Requirements website.


CREDIT FOR PRIOR LEARNING

If you can demonstrate that you have met the learning outcomes for our subjects through prior learning, such as previous tertiary or TAFE qualifications, you may be eligible for credit for prior learning towards your degree. Where relevant to the UOW degree, specified credit may be given for specific subject(s); where not relevant to the degree, unspecified credit may be awarded.

FEES

Tuition fees are reviewed annually: fees payable are dependent on the year of commencement and are subject to increase during the period of study.

Overseas Health Cover:
Overseas Health Cover (OSHC) must be purchased for the proposed duration of the student visa. For information regarding the OSHC fees applicable, please refer to the international fees website.

CAMPUS

DELIVERY METHOD

SESSION FEE*

COURSE FEE*

Wollongong

On Campus

$15,120 (2022)

$136,080 (2022)

South Western Sydney

On Campus

$15,120 (2022)

$136,080 (2022)

* Session fees are for one session for the year shown. Total course tuition fees shown are indicative, and are based on normal course length and progression.
These fees are subject to change from year to year. However, if you receive an offer to study at UOW, your fees will be fully confirmed at the time of your offer.

Admission Profile


INDICATIVE ENROLMENT



STUDENT PROFILE

This table shows the breakdown of the applicant background of the student group at UOW for this course. It provides data on students that commenced undergraduate study and continued study beyond the census date at UOW in 2020.

Applicant background

2020 intake

2020 intake (%)

Higher education study Students who have studied a University course, or completed a bridging or enabling course.

-

-

Vocational education & training study Students who have undertaken vocational education or training since leaving school.

-

-

Work & life experience Students admitted on the basis of previous achievement other than higher education study, vocational education & training, or recent secondary education.

-

-

Recent secondary education

ATAR Only Students admitted only on the basis of ATAR including any applied adjustment factors.

-

-

ATAR plus additional criteria Students who were admitted on the basis of both ATAR and additional criteria (e.g. an audition or individual subject results).

-

-

Other criteria only (non-ATAR) These students were admitted on the basis of other criteria where ATAR was not a factor (e.g. UOW Early Admission).

-

-

International students All other students.

-

-

All students

-

-

< 5: Number of students is less than 5
N/A: Data not available for this item
N/P: Not published (hidden to prevent calculation of other numbers less than 5)


ATAR PROFILE

This table relates to all students selected on the basis of ATAR alone or ATAR in combination with adjustment factors. For more information on adjustment factors commonly available to applicants, see ‘ATAR-based admission’.

ATAR profile of ATAR-based offers in 2020

ATAR The unadjusted, raw ATARs for students offered a place wholly or partly on the basis of ATAR. Selection Rank The ATARs of the same student group, including the impact of adjustment factors.
Highest rank to receive an offer

-

-

Median rank to receive an offer

-

-

Lowest rank to receive an offer

-

-

< 5: Less than 5 ATAR-based offers made
N/A: Data not available for this item
N/P: Not published (less than 5 ATAR-based offers made)

More Information

For more information about UOW admission pathways, see UOW Admission Information.

Key Dates

SESSION

CAMPUS

SESSION DETAILS

2022 Autumn

Wollongong

Orientation: 22 - 24 February 2022
Session: 28 February – 23 June 2022

Applications Close

  • Domestic Applicants (UAC): 30 September 2021 (early bird), 4 February 2022 (final) (see UAC Key Dates).
  • Domestic Applicants (Direct): 24 December 2021*
  • International Applicants: 24 December 2021*

*Complete applications (with all required documentation) received by these dates will receive an outcome prior to the start of session.
Applications received after these dates will continue to be assessed for the requested session until 3 weeks prior to session (international), and start of session (domestic). Late applications may be assessed for future sessions if an outcome for the requested session is not possible.

2022 Autumn

South Western Sydney

Orientation: 15-16 February 2022
Session: 28 February – 23 June 2022

Applications Close

  • Domestic Applicants (UAC): 30 September 2021 (early bird), 4 February 2022 (final) (see UAC Key Dates).
  • Domestic Applicants (Direct): 24 December 2021*
  • International Applicants: 24 December 2021*

*Complete applications (with all required documentation) received by these dates will receive an outcome prior to the start of session.
Applications received after these dates will continue to be assessed for the requested session until 3 weeks prior to session (international), and start of session (domestic). Late applications may be assessed for future sessions if an outcome for the requested session is not possible.

2022 Spring

Wollongong

Orientation: 18 July 2022
Session: 25 July – 17 November 2022

Applications Close

  • Domestic Applicants (UAC): 15 July 2022 (see UAC Key Dates).
  • Domestic Applicants (Direct): 12 June 2022*
  • International Applicants: 12 June 2022*

*Complete applications (with all required documentation) received by these dates will receive an outcome prior to the start of session.
Applications received after these dates will continue to be assessed for the requested session until 3 weeks prior to session (international), and start of session (domestic). Late applications may be assessed for future sessions if an outcome for the requested session is not possible.

Course Structure

(Current year structure - subject to change)

Course Handbook

Accreditation & professional recognition

The University of Wollongong has been awarded with the prestigious Association to Advance Collegiate Schools of Business (AACSB International) accreditation. Being accredited by AACSB is public recognition that we are among the world’s top 5% of business schools – that our curriculum meets the highest standards, our students learn from the best business minds, and that our graduates have the highly sought-after skills, knowledge, and experience that today’s global employers are looking for. Some majors within the Bachelor of Business enable graduates to meet the membership requirements of relevant professional associations. For more information, visit Professional Accreditation and Recognition.

Why choose this course

Studying a double degree at UOW allows you to tailor your course specifically to your interests, allowing you to choose the direction your program takes. Studying Communication and Media along with Business will give you access to real-world organisations and a communication project to develop your practical understanding, while providing critical experience in preparation for future employment. The degree builds on our expertise in global media, and our focus on industry, business and government practice.

The Faculty of Business and Law is a signatory to the Principles of Responsible Management Education (PRME), a global initiative of the United Nations. The PRME endorses institutions that champion responsible management education, research and thought leadership.

Career opportunities
  • Auditor
  • Banker
  • Analyst
  • Financial controller
  • Accountant
  • Policy advisor
  • Business adviser
  • OHS officer
  • HR manager consultant
  • Stock broker
  • Insurance broker
  • Fund manager
  • Exporter/importer
  • Public relations coordinator
  • Market researcher
  • Advertising executive
  • Brand/product manager
  • Event manager
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