Bachelor of Business (Public Relations)

Course summary

Public Relations (PR) is about managing information between organisations and stakeholders, individuals and the public, or a combination of these. The key is effective communication and the strategic way this information is planned and executed. Public Relations can create goodwill and a favourable public image that helps shape and maintain the reputation of an organisation, event or person.

This degree

You will undertake a foundation year that covers all core disciplines of business, giving you a solid understanding of issues facing organisations today. From your second year, you will begin your major in Public Relations. If you enjoy writing and communications then the PR major may be right for you with roles such as media relations executive, digital communication consultant, public relations manager, communications manager, events coordinator, social media manager or corporate communications specialist.

You will gain real experience, with real clients to develop the skills that are required in the PR workforce. During your degree you will execute a PR campaign with your peers for a not-for-profit organisation; past organisations include St John Ambulance NSW and In2Uni.

You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines. Plus, you have the option of applying for an internship to gain valuable experience whilst receiving credit towards your degree.

What you will study

The degree covers a variety of subjects, including business communication, PR concepts, PR writing, advertising and creative strategies, digital marketing, corporate identity and branding, marketing communications, and creative PR campaigns. You will learn how to communicate effectively with internal and external stakeholders using a range of media. You will also learn how to evaluate the cultural and organisational contexts, key trends and ethical issues influencing contemporary PR, and be able to critically evaluate the role of PR in society and organisations. Working with some of Australia's largest public relations companies, you will be able to see firsthand where your career could take you.

After completing the Bachelor of Business (Public Relations), you may enrol in a postgraduate business Master’s degree and be eligible for up to 4 subjects credit, reducing your master’s degree to 1 year. This degree trajectory means you can graduate with your bachelor’s and master’s degree in just 4 years.

Additional information

The Public Relations major can be completed in full at our Wollongong campus. Completion of full majors at regional campuses is subject to availability at time of enrolment.

  • UOW Wollongong – UAC 751237
  • UOW Batemans Bay - UAC 751239
  • UOW Bega - UAC 751240
  • UOW Shoalhaven - UAC 751238
  • UOW Southern Highlands - UAC 751241
  • UOW Southern Sydney - UAC 751242
  • UOW South Western Sydney – UAC 751243

Course information

Study area

Business

Campus

Wollongong

Course Code

3090

Duration

3 years full-time, or part-time equivalent

Delivery

On Campus

Cricos

102881B

UAC Code

751237

Admission, Key dates, and Fees

A range of admission options are available for students of all ages and academic backgrounds. The procedures governing admission are defined in UOW's Admissions Procedures, and the UOW College Admissions policy.

For any specific advice or questions regarding an application, please contact the Future Students Team.

Recent Secondary Education Admission Criteria These criteria may be used to gain admission to this course for students who are currently in year 12 or have recently completed their secondary education.

Recent secondary education students can gain admission to this course via non-ATAR or ATAR-based options.

NON-ATAR ADMISSION OPTIONS With these options students may be admitted on the basis of criteria other than ATAR.

Non-ATAR admissions at UOW take an individual approach to understanding potential for academic success. Each student is assessed based on key qualities across academic readiness, motivation & passion, planning & persistence, and communication & collaboration.

Early Admission

Students may be admitted to this course via Early Admission.

ATAR-BASED ADMISSION OPTIONS With these options, students may be admitted on the basis of ATAR or ATAR plus additional criteria (e.g. an audition or individual subject results).

Guaranteed entry selection ranks

The minimum score for guaranteed entry (or for consideration if this course has limited places) is an ATAR Selection Rank of 75. This includes the effect of adjustment factors.

Adjustment factors

Adjustment factors, such as the subjects you are studying, the area in which you live or equity and access schemes, are taken into consideration and these will be combined with your ATAR to adjust your selection rank and make it higher than your ATAR. Find out more about UOW's adjustment factors.

Other Admission Criteria

VOCATIONAL EDUCATION & TRAINING Students who have undertaken vocational education or training since leaving school.

HIGHER EDUCATION STUDY Students who have studied a University course, or completed a bridging or enabling course.

WORK & LIFE EXPERIENCE Students admitted on the basis of previous achievement other than higher education study, vocational education & training, or recent secondary education.

CREDIT FOR PRIOR LEARNING

If you can demonstrate that you have met the learning outcomes for our subjects through prior learning, such as previous tertiary or TAFE qualifications, you may be eligible for credit for prior learning towards your degree. Where relevant to the UOW degree, specified credit may be given for specific subject(s); where not relevant to the degree, unspecified credit may be awarded.

FEES

Commonwealth supported students are required to pay a student contribution amount towards the cost of their course. The amounts are calculated based on the subject cluster and the Equivalent Full-time Study Load (EFTSL) value of the subject. For information regarding student contribution amounts, please refer to the UOW Current Students website.

* Session fees are for one session for the year shown. Total course tuition fees shown are indicative, and are based on normal course length and progression.
These fees are subject to change from year to year. However, if you receive an offer to study at UOW, your fees will be fully confirmed at the time of your offer.

ENGLISH REQUIREMENTS

The following level of English is required to gain admission to this program:

English Test

Overall Score

Reading

Writing

Listening

Speaking

IELTS Academic

6.0

6.0

6.0

5.0

5.0

TOEFL (Internet-based)

70

18

18

12

12

UOW College: English for Tertiary Studies: Pass (weighted average mark of 50 overall and minimum 50 in Academic Reading and Writing)

Other qualifications may also be considered. Full details can be found on our English Language Requirements website.


CREDIT FOR PRIOR LEARNING

If you can demonstrate that you have met the learning outcomes for our subjects through prior learning, such as previous tertiary or TAFE qualifications, you may be eligible for credit for prior learning towards your degree. Where relevant to the UOW degree, specified credit may be given for specific subject(s); where not relevant to the degree, unspecified credit may be awarded.

FEES

Tuition fees are reviewed annually: fees payable are dependent on the year of commencement and are subject to increase during the period of study.

Overseas Health Cover:
Overseas Health Cover (OSHC) must be purchased for the proposed duration of the student visa. For information regarding the OSHC fees applicable, please refer to the international fees website.

CAMPUS

DELIVERY METHOD

SESSION FEE*

COURSE FEE*

Wollongong

On Campus

$15,120 (2022)

$90,720 (2022)

* Session fees are for one session for the year shown. Total course tuition fees shown are indicative, and are based on normal course length and progression.
These fees are subject to change from year to year. However, if you receive an offer to study at UOW, your fees will be fully confirmed at the time of your offer.

Admission Profile


INDICATIVE ENROLMENT



STUDENT PROFILE

This table shows the breakdown of the applicant background of the student group at UOW for this course. It provides data on students that commenced undergraduate study and continued study beyond the census date at UOW in 2020.

Applicant background

2020 intake

2020 intake (%)

Higher education study Students who have studied a University course, or completed a bridging or enabling course.

-

-

Vocational education & training study Students who have undertaken vocational education or training since leaving school.

-

-

Work & life experience Students admitted on the basis of previous achievement other than higher education study, vocational education & training, or recent secondary education.

-

-

Recent secondary education

ATAR Only Students admitted only on the basis of ATAR including any applied adjustment factors.

-

-

ATAR plus additional criteria Students who were admitted on the basis of both ATAR and additional criteria (e.g. an audition or individual subject results).

-

-

Other criteria only (non-ATAR) These students were admitted on the basis of other criteria where ATAR was not a factor (e.g. UOW Early Admission).

-

-

International students All other students.

-

-

All students

-

-

< 5: Number of students is less than 5
N/A: Data not available for this item
N/P: Not published (hidden to prevent calculation of other numbers less than 5)


ATAR PROFILE

This table relates to all students selected on the basis of ATAR alone or ATAR in combination with adjustment factors. For more information on adjustment factors commonly available to applicants, see ‘ATAR-based admission’.

ATAR profile of ATAR-based offers in 2020

ATAR The unadjusted, raw ATARs for students offered a place wholly or partly on the basis of ATAR. Selection Rank The ATARs of the same student group, including the impact of adjustment factors.
Highest rank to receive an offer

-

-

Median rank to receive an offer

-

-

Lowest rank to receive an offer

-

-

< 5: Less than 5 ATAR-based offers made
N/A: Data not available for this item
N/P: Not published (less than 5 ATAR-based offers made)

More Information

For more information about UOW admission pathways, see UOW Admission Information.

Key Dates

SESSION

CAMPUS

SESSION DETAILS

2022 Autumn

Wollongong

Orientation: 22 - 24 February 2022
Session: 28 February – 23 June 2022

Applications Close

  • Domestic Applicants (UAC): 30 September 2021 (early bird), 4 February 2022 (final) (see UAC Key Dates).
  • Domestic Applicants (Direct): 24 December 2021*
  • International Applicants: 24 December 2021*

*Complete applications (with all required documentation) received by these dates will receive an outcome prior to the start of session.
Applications received after these dates will continue to be assessed for the requested session until 3 weeks prior to session (international), and start of session (domestic). Late applications may be assessed for future sessions if an outcome for the requested session is not possible.

2022 Spring

Wollongong

Orientation: 18 July 2022
Session: 25 July – 17 November 2022

Applications Close

  • Domestic Applicants (UAC): 15 July 2022 (see UAC Key Dates).
  • Domestic Applicants (Direct): 12 June 2022*
  • International Applicants: 12 June 2022*

*Complete applications (with all required documentation) received by these dates will receive an outcome prior to the start of session.
Applications received after these dates will continue to be assessed for the requested session until 3 weeks prior to session (international), and start of session (domestic). Late applications may be assessed for future sessions if an outcome for the requested session is not possible.

Course Structure

(Current year structure - subject to change)

Course Handbook

Accreditation & professional recognition

The University of Wollongong has been awarded with the prestigious Association to Advance Collegiate Schools of Business (AACSB International) accreditation. Being accredited by AACSB is public recognition that we are among the world’s top 5% of business schools – that our curriculum meets the highest standards, our students learn from the best business minds, and that our graduates have the highly sought-after skills, knowledge, and experience that today’s global employers are looking for.


Graduates may be eligible to apply for membership of the Public Relations Institute of Australia (PRIA).

Why choose this course

UOW Business students experience a modern curriculum that does not merely teach business theory, but applies it to everyday business contexts. We develop professionals, managers and business leaders with critical thinking skills who will succeed in their chosen fields.

You have the opportunity to gain practical, real-world experience and make professional connections that will help launch your career, including the opportunity to participate in our Business Internship program, which could see you partnered with industry leaders such as KPMG, Mercer, NAB and Accor Hotels.

As a UOW Business graduate you will be equipped with the knowledge and tools to make a positive impact in the world; no matter what path you take. The Faculty of Business and Law is a signatory to the Principles of Responsible Management Education (PRME), a global initiative of the United Nations. We champion responsible management education, research and thought leadership in the classroom using real world examples, so when you join the workforce you are better prepared to make business decisions that this world requires.

Career opportunities
  • Auditor
  • Banker
  • Analyst
  • Financial controller
  • Accountant
  • Policy advisor
  • Business adviser
  • OHS officer
  • HR manager consultant
  • Stock broker
  • Insurance broker
  • Fund manager
  • Exporter/importer
  • Public relations coordinator
  • Market researcher
  • Advertising executive
  • Brand/product manager
  • Event manager
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